Nearly 80% of our sales come from push notifications. We had to do a lot of experimentation to learn the right frequency and tone of the notifications. Also, our push notification strategy is key to building trust. We also introduced the bunny to bring some personality the app and it has really resonated with our users. There’s obviously some very complicated analysis that goes into our price predictions, but we wanted to boil it down so that it’s easy for users to digest on a small screen. We’re essentially a data science company because we analyze billions of flight prices a day and have an archive of over one trillion flight prices from the last three years. How is Hopper framed in terms of voice and brand that allows new users to trust its technology? This approach is clearly working well because the app has been downloaded over 7 million times in less than two years and it’s earned accolades such as Apple’s App Store Best of 2015, the Google Play Award for Standout Startup of 2016, and the Webby Award for Best Travel App. We save them money and earn their trust through our data-driven approach. Over 80% of Hopper users have push notifications enabled so we’re able send our users valuable insights about when to buy.īecause we’re mobile only, we’re able to have effortless conversations with our users via push notifications. The typical Hopper user saves $50 on airfare, and in the best cases, as much as $1,300. On average, Hopper users are watching trips 82 days before departure which is 40 days before the industry average for OTAs, metasearch, and airline websites. It only takes three taps and a swipe to book in the app.Īccording to studies, the typical consumer spends almost two weeks comparison shopping for flights online, and, ultimately, they end up spending 5% more than when they started looking because they’re only spot checking prices. The app will monitor fares 24/7 and will notify you when to buy. ![]() Hopper predicts future flight prices with 95% accuracy up to six months in advance of departure. We focus on providing data-driven advice to our users about when they should fly and buy. I think a lot of other players in the industry decided to migrate their web experience to their app, but we think that it’s too tedious to review hundreds of flight search results on a phone. Since the industry is moving in that direction, we decided to focus all of our efforts on building an amazing experience on mobile. The world of online travel is going through a major shift, as traffic shifts from desktop to mobile. How can Hopper's "mobile only" aspect be attributed to the company's overall success? LaLonde took the time to sit down with TechDay to discuss how Hopper grew to where it is today and what the future looks like for this dynamic innovation. ![]() Functioning as a "mobile only" platform, Hopper has garnered widespread visibility and monumental usage. Founded and run by Frederic LaLonde, the Hopper app is rewriting the narrative on how flights are purchased. Hopper, however, is aiming to change this. Sites such as Kayak and Orbitz have been able to alleviate some of flying’s most frustrating challenges, but certainly not all. Even in 2016, the logistics of air travel continue to be an enigma for those suffering from wanderlust.
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